The campaign was the 15th National Breast Cancer Awareness Campaign that took place on October 8, 2017
Campaign stages:
- Online marketing strategy on the Lebanese Ministry of Public Health social media channels
- Designing visuals for social media posts, event posters and invitations
- Managing the social media channels for 4 months and boosting the posts to encourage women in Lebanon to do the mammography
- Creating and boosting the event to attract general public and influencers to the event
- Posting and design the list of clinic and centers that was providing mammography