Welcome to the world of Email Marketing. We have successfully produced the email marketing industry's most intelligent web based email marketing service to help any business, organization or membership group apply email marketing to their overall awareness efforts.
What is Email Marketing?
We define email marketing best at Multiframes. Email marketing is a means for you, your company, organization or group to routinely maintain an intimate communication with your customers, contacts, subscribers or members. This is performed through a simplified and effective process that provides a proven way to mange your list of email contacts, build a professional colorful email template and message, schedule your campaign and track the results and actions of your contacts.
Multiframes is an Email Marketing Service Provider; an outside email sending service that is white listed with the major ISP’s (Internet Service Providers) and is committed to getting your messages to your recipients.
Email Marketing provides the best known (ROI) Return on Investment.
We provide the client with a way to access their secure account over the Internet and then prepare, build, proof, schedule, send, store and track their messages.
Below are 6 steps to building and getting results which will be greatly explained including how to use our express delivery system for your requirements.
Email Marketing is not SPAM
People like to receive emails from familiar places rather then offers they did not want or ask for which is referred to as SPAM, or also known as Unsolicited Bulk Email (UBE) or Unsolicited Commercial Email (UCE).
Why Email Marketing is not SPAM is because it is a consent based method of staying in touch on a periodic bases directed towards valued loyal returning subscribers, customers or members who specifically desire to receive news about the same relevant subject matter that they originally signed up to receive from you, your company, organization or membership group.
Who Needs Email Marketing?
Anyone that has to deal with the public incorporates email marketing services such as Viper Mailer provides. Here are some of our easy to produce and frequently applied email marketing service features that include:
The power to produce a colorful and graphic template or message that will help you present a very professional outward appearance to your recipients.
Email list management that is simpler to routinely maintain and keeping your contact list accurate while never allowing a recipient to receive the same message twice.
Email delivery to your recipients that is extremely more qualified than using your personal computer to do these important tasks, generally restricted by your ISP’s when sending more then 50 or more messages.
Email marketing services are used by anyone that seeks to get results.
Manufacturers that release a new product or service
Single retailers, distributors, or national chains that might offer new items, reduced or discounted items for sale.
Groups, clubs, non-profits, Chamber of Commerce or business membership clubs.
Art dealers announcing the release of a new piece or the signing of a new artist.
Automobile manufacturers or individual car dealerships directed towards previous buyers.
Hotels, tourism, golf courses and theatres regularly offer, (out of season) weekday specials to return clients.
Truthfully anyone and everyone can simply with ease, employ email marketing including you.
Feel free to visit our email marketing application website on www.emailsagent.com
Contact us today to receive detailed quotation.
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New CAN-SPAM Rules for 2008
The Federal Trade Commission has recently approved revisions to the CAN-SPAM Act of 2003. These new rules take effect 45 days from the date of publication in the Federal Register, which will take place within the next several weeks. However, direct marketers should implement the changes in their email marketing procedures as soon as possible in order to ensure they remain compliant. If messages do not comply with these rules, the sender's company may be fined or charged with a criminal and civil offense.
The CAN-SPAM Act of 2003 called for unsolicited email campaigns to have several items in place in order for the message not to be labeled as spam. Even though the rules are in place for senders of unsolicited emails, permission-based email marketers that only send to recipients who have requested to receive their emails should also follow these rules. Legitimate marketers must do everything they can to distinguish and differentiate their emails from spam, and these rules help set them apart. Also, many subscribers are using the “Report Spam†button as the means of unsubscribing from a list.
The CAN-SPAM Act of 2003 stated emails must contain:
- An opt-out feature that allows recipients to unsubscribe through an opt-out button or by replying to the message which is sent to a valid, monitored mailbox
- The physical address of the mailer
- A valid, non-deceptive subject line and header (routing) information
- A warning label if the email contains adult content
The new rules expand upon the unsubscribe and physical address regulations of 2003, and also put in place a new designated sender rule and definition. The new rules 1 are:
- Liability may attach to any “person,†including non-natural persons
This rule follows the same guidelines as the Telemarketing Sales Rule by defining the liable party as an individual or as any form of corporate or unincorporated group, partnership, or other business entity, including incorporated non-profit organizations, but excluding politically-based emails.
- Designated sender rule.
This new rule sets guidelines for email newsletters and other email communications that have multiple advertisers, contributors, or senders in order to simplify these emails. Under the new rules, contributors may designate a single sender of the message, who is referenced in the from line of the email, whose physical address appears in the email, and whose products or services are promoted in the email message. The sole sender assumes responsibility on behalf of all the contributors for complying with the CAN-SPAM regulations, including five specific rules:
The message:
- Cannot contain false or misleading transmission information
- Cannot contain a deceptive subject heading
- Must include a clearly-stated, functioning return email address, or other Internet-based opt-out mechanism, that recipients may use to unsubscribe from future messages sent by the sole sender (as defined in the from line)
- Must be clearly identified as an advertisement or solicitation, contain a clear and conspicuous notice of the ability to opt-out, and include a valid physical address of the sole sender
- Must comply with the sexually explicit labeling rule, if applicable
- If the sole sender does not comply with all of the CAN-SPAM regulations, ALL of the contributors will be held accountable. Each individual advertiser will be considered the sender of the message, and each will be liable for non-compliance.
- Valid postal address satisfied by accurately-registered P.O. or private mailbox.
Under the CAN-SPAM Act of 2003, a physical street address had to be included in the email message. However, the new rule states that a valid post office box or a private mailbox may be used, as long as it is registered with the United States Post Office, or with a commercial mail receiving agency that follows all USPS regulations. If the post office box or private mailbox was not accurately registered, or if the registrant fails to comply with applicable requirements, the address will be deemed “invalid†and the sender will be liable for non-compliance.
- Cannot complicate the opt-out mechanism.
The final new rule ensures that senders provide an easy, straightforward way for recipients to unsubscribe from unwanted email communications. Senders still have 10 days to complete the opt-out process. The new rule states that the opt-out mechanism:
- Must be available through a single web page, by replying to the message, or through an unsubscribe button feature on the email that allows recipients to unsubscribe through a single click
- Must only require unsubscribers to enter their email address and associated opt-out preferences – cannot ask unsubscribers to log in to access their accounts first
- Cannot include a fee or persuasive text on the unsubscribe landing page
